McDonald's: Cheap

McDonald's: Cheap

McDonald's recycles 6,200 tons of paper per year.

Advertising Agency: TBWA\Paris, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Daniel Perez
Art Director: Mohamed Bareche
Account Supervisor: Delphine Malvy

Your rating: None Average: 5.2 (6 votes)

Comments

Submitted by monicamexico on Fri, 2008-06-20 11:41.

This doesn't make me want a nasty McMeal. And it doesn't begin to counter the damage they do when processing red meat.

monotone's picture
Submitted by monotone on Fri, 2008-06-20 15:59.

These numbers they throw are so useless. How is a regular person going to know if 6.200 tons of paper is a lot compared to all the garbage they make? 6.200 is what? 4%/10% or 80% of all the garbage? Nobody knows but people are just going to keep telling themselves "oh, 6.200, that's a lot" but they have no idea what it really means.

Submitted by krautland on Fri, 2008-06-20 18:23.

I don't buy the premise of mc donald's being green and I don't think that they recycle -which they are required to by law all over europe- is anything worth touting.

monotone's picture
Submitted by monotone on Fri, 2008-06-20 19:27.

Yeah, silly attempt by McDonald's. Nobody buys it.

Submitted by reject_subject on Sat, 2008-06-21 03:57.

McDonald's is recycling paper, the agency is recycling ads?!? Hmmmm...Nice try, but...

Submitted by Brema on Sat, 2008-06-21 06:43.

too many recycled ads in this forum