McDonald's: Cheap

McDonald's recycles 6,200 tons of paper per year.

Advertising Agency: TBWA\Paris, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Daniel Perez
Art Director: Mohamed Bareche
Account Supervisor: Delphine Malvy

June 2008


monicamexico's picture
830 pencils

This doesn't make me want a nasty McMeal. And it doesn't begin to counter the damage they do when processing red meat.

monotone's picture
301 pencils

These numbers they throw are so useless. How is a regular person going to know if 6.200 tons of paper is a lot compared to all the garbage they make? 6.200 is what? 4%/10% or 80% of all the garbage? Nobody knows but people are just going to keep telling themselves "oh, 6.200, that's a lot" but they have no idea what it really means.

krautland's picture
3216 pencils

I don't buy the premise of mc donald's being green and I don't think that they recycle -which they are required to by law all over europe- is anything worth touting.

monotone's picture
301 pencils

Yeah, silly attempt by McDonald's. Nobody buys it.

reject_subject's picture
209 pencils

McDonald's is recycling paper, the agency is recycling ads?!? Hmmmm...Nice try, but...

Brema's picture
192 pencils

too many recycled ads in this forum

Strike two stones with one bird

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