Agency Network: 
June 2008

Outdoor advertisment created by TBWA, France for McDonald's, within the category: Food.

McDonald's recycles 6,200 tons of paper per year.

Advertising Agency: TBWA\Paris, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Daniel Perez
Art Director: Mohamed Bareche
Account Supervisor: Delphine Malvy

Comments (6)

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monicamexico's picture
Activity Score 830

This doesn't make me want a nasty McMeal. And it doesn't begin to counter the damage they do when processing red meat.

monotone's picture
Activity Score 301

These numbers they throw are so useless. How is a regular person going to know if 6.200 tons of paper is a lot compared to all the garbage they make? 6.200 is what? 4%/10% or 80% of all the garbage? Nobody knows but people are just going to keep telling themselves "oh, 6.200, that's a lot" but they have no idea what it really means.

krautland's picture
Activity Score 3216

I don't buy the premise of mc donald's being green and I don't think that they recycle -which they are required to by law all over europe- is anything worth touting.

monotone's picture
Activity Score 301

Yeah, silly attempt by McDonald's. Nobody buys it.

reject_subject's picture
Activity Score 209

McDonald's is recycling paper, the agency is recycling ads?!? Hmmmm...Nice try, but...

Brema's picture
Activity Score 192

too many recycled ads in this forum

Strike two stones with one bird