McDonald's: Billboards 200m-197m
Advertising Agency: DDB Denmark
Creative Director: Jesper Schmidt
Art Directors / Copywriters: Anna Just Melson, Mikkel Møller, Bue Peitersen
Published: June 2009
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
Recommend us on Google
51 Comments
Thanks to McDonald's I have already walked 3m without walking!
This is outdoor that knows it is silly, and does little to deny it.
Haha.. Very simple and clear..
impressive!!!
It could have been funny if they made the right one a fake running shoe ad.
no it couldn't have been.
....so....the right sign is closer to mcdonalds, than the left sign.....and ......that's.....why i .......
I'm sorry but I think I don't get it toghether. Can anyone help me plz?!?
Go to OZ, Buy a brain.
After 66.666667 billboards u will find it.
Water manipulation objects, fauna, & flora: http://www.dreamstime.com/-rcollection10766-resi239750
Love it!
Branding, big logo, no costs... and smart.
Client is happy.
Creatives are happy!
both creative and commercial department are into a wank on a sandwich and the client eats it with a smile.
Brilliant :)
It's good as a yardstick ;-)
is it maybe because of the M logo? repetition of in the m?
really didnt get it.. is it saying, its enough to know what way how far mc donalds is?
it seems ur happy too
Water manipulation objects, fauna, & flora: http://www.dreamstime.com/-rcollection10766-resi239750
Don´t get it, and probably the regular costumer, the regular audience, neither.
I guess the average mcdonalds patron is not the brightest person in the world...
Ok, I know going to McDonalds is NOT the smartest thing to do, but hey, no need to call your consummers stupid, Ronald!
i’m lovin’ it
Please explain me?
cool. yeah!
they showed me a picture & i laughed
dignity has never been photographed
am i missing something here?
| Everartz |
this is brilliant!!!!!!
what's the idea?
rather retarded...
AGREED, rather retarded creative. Do they think it's a clever idea? Reminding them the distant? It's a bloody roadsign/ traffic distance direction sign.
Um, there are two different restaurants, in that direction, three miles apart...
No, you don't get it either. After you've walked past the billboard on the left, which is 3m long, you will be 197m from the McDonald's, which is what the sign on the right is saying. Very simple. Gosh, some of you are questioning the intelligence of McDonald's customers but I can guarantee that 80% of them are smarter than many of you.
idd , m stands for METERS.
Wow! Now that you explained that to me, I'm loving this idea! It's so clever! It makes me want to go to McDonalds really bad!!... NOT
All this outdoor tells me is that it's 3 m long. And that, my friend, is stupid.
tree art direktors on that? not very effizient.
But its a great idea. for all those, who really love it
is there any idea in that 6 m?
It only makes sense if you translate it from Danish into American English, unless you happen to be a Dane. Or Canadian. Or Kenyan. Or just about anyone except American.
I absolutely love this ad. simple. clear. and humorous. a well played ad by a well established company.
I dont quite like the ad... its quite stupid and would be found humorous only by people who are rather simple minded. its not funny period.
spatnik.blogspot.com
YOU'RE NOT FUNNY PERIOD!!!
No entiendo.
Chief Creative Director Nexus BBDO
Didnt understand at first for i thought there was a deep meaning to it. however tht wld be xpecting too much and maybe the customers of Mcdonalds are nt tht intelligent. an ad they could hve done without
http://spatnik.blogspot.com
It just wants to capture your eagerness to go to a McD. Like saying, "Hangin there bro, McD is just 200 m more.. 197 m.. 195 m..."
It's funny.
anyone can tell me what is the idea
Many commentators are speaking about how they're intelligence and smart, but none of them gives the reason why this billboard is so brilliant.
Critics are easy.
this would be good if they placed the ads side-by-side until it reaches the actual spot. i guess that'll cost too much, but it'll have a bigger impact on the consumer.
Instead of placing an usually boring ad they made the billboard a bit functional and simple. Good idea but not as brilliant as they say.
FIY "m" stands for meters, "nm" or"mi" stands for miles.
funy
Awesome!
Why?
Instead of having a "200 m" sign that you just wouldn't notice, the second sign definitely grabs your attention. Then once you get the "joke" you are pretty much forced to form the mental picture of walking to the McDonald's. You don't have to be stupid for the ad to be effective, really.
I'd like to see the rest of the campaign. McDs 194 m... etc. :-) Actually I like this. It builds anticipation and makes the trip to McDs more exciting and important.
i got a kick out of it. simple message that speaks to the fast food lovers out there.
Suppose you went to the stores with a friend, just for shopping. After three hours of walking, you want something to eat, but you don't know where to go. Suddenly, you see this billboard. It tells you that McDonalds is 200m away. You think it is not so close. You see more carefully and you realize that the next billboard, says it is already 197m away. Yu realize that, anyway, 200 (or even 197) meters, is not that much distance. You decide to go to McDonalds. Success.
Is this a briliant idea?
I love it! Simple is best.
And apparently so does the Eurobest jury. It's shortlistet on the Outdoor category!
Not understood please explain
Seriously good. Simple and effective. Well done McDonald.
Shiply on Smart2020.org