McDonald's: Big Tasty

Big Tasty 50 SEK!?

There are many people who do not really understand how big and tasty Big Tasty really is. That’s why DDB Stockholm has developed an outdoor campaign that's just a bit larger than the medium itself.

Advertising Agency: DDB Stockholm, Stockholm, Sweden
Art Director: Fredrik Simonsson
Copywriter: Magnus Jakobsson
Account Manager: Daniel Sundin
Original: Mathias Mattsson

Published: 
December 2008

27 comments

Guest's picture
Guest

Zzzzzzzzzzzzzzzzzzzzzzz

bknowlden's picture
bknowlden
3647 pencils

Clever use of media, nice job.

Guest's picture
Guest

next..

Guest's picture
Guest

BFD. This concept is older than yo' Mama.

Guest's picture
Guest

i cant understand why they have launched BigTasty since they have BigMac. As a consumer it appears to me as if BigMac is just big. Not tasty. However, this Big Tasty is both, big as well as tasty. so next time i should buy BigTasty, rather BigMac. i see a wrong move from branding perspective! This will kill BigMac.

This ad just reminds me of BigMac. Tasty is missing out of it.

Guest's picture
Guest

Clever but not new....once again it works all over the world but not in France.(you can not go beyond the billboard media area...dont ask me why ?)...

des4graphic's picture
des4graphic
282 pencils

I think to see the sandwich when the train stop, you must be so far from the train.

I think its not good any way

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\\Graphic in every where.... look around you!\\

izmild's picture
izmild
770 pencils

Who see it too close to the train...

andreis's picture
andreis
285 pencils

oh my god! your english is killing me! getting a freaking textbook!

--
cargocollective.com/andrei

Guest's picture
Guest

Seriously, can you claim the idea "big"?
Done? Yeah, sure it´s been done like one billion times. But "bigger" is not an idea.

SeanMartin's picture
SeanMartin

What's slightly ironic about this is that the Big'n'Tasty, which has been on the McDonalds US menu for years now, is not all that big. Tasty? Well, that's a matter of personal preference, I suppose -- but if we're gonna slam this for anything, it should be truth in advertising.

The concept? We've seen it here, in various formats, three times in the last six months.

--------------------------

No, I am not a media buyer.

Guest's picture
Guest

Cool.

Guest's picture
Guest

What an Idea! but everybody miss it!!

Guest's picture
Guest

Great. But the burger looks like a lump of shit.

Guest's picture
Guest

Done before by Leo Burnett Stockholm, for the introduction of Big Tasty in Sweden. Sorry.

Guest's picture
Guest

Done before by Leo Burnett Stockholm, for the introduction of Big Tasty in Sweden. Sorry.

Guest's picture
Guest

Show me the money. Where´s Leo Burnetts ad? As I said, the idea "bigger" is not "ownable". So, if Leo did it, it has to be EXCACTLY like this to even count.

P

Guest's picture
Guest

Well, if it´s done before for the same client, Big Whup? The client is the same. Who cares?

Guest's picture
Guest

No big deal...

This is so weak, so primary and so overused that nobody can understand how could you spend a great place/media like this. Sorry, game over.

Guest's picture
Guest

Good.

How can anybody blame it? It´s a big burger, for christ sake.
It can´t be bad. Seriously, it´s just there. Big and tasty.

unmanman's picture
unmanman
118 pencils

greetings

ok. is thr anything more to this ad thn what thr is? if not, im disappointed.

Guest's picture
Guest

sooooooooooooooo done, booooooooring.

Guest's picture
Guest

soooooooo done. boooooooring.

Guest's picture
Guest

I love stockholm, It's my favorite city.

Guest's picture
Guest

Done, done and done.

Guest's picture
Guest

I love stockholm.

Guest's picture
Guest

this is quiet cool, dig it.

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