McDonald's: Big Mac

Advertising Agency: TBWA\PARIS, France
Creative Director: Jean-François Goize
Copywriter: Frank Marinus
Art Director / Illustrator: Michael Mikiels


baliais's picture
2585 pencils

So.. I'm not sure.. I think I lost here anyone please enlighten me.

Pete R.'s picture
Pete R.
2103 pencils

It's pretty cool McD can pull this off. Iconic foods.

Art & Illustration

ecks2's picture
215 pencils

Well of course they can pull it off, it has the McD logo on it.

kleenex's picture
35318 pencils

I love how simple each item is.

bobafett's picture
1642 pencils

It looks like fully processed food to me, you guys are shooting yourself in the red shoe

niko_17's picture
138 pencils

Like the 2012 cocacola cannes lions winner, or the 2013 pepsi cannes lions winner, i think this will win too.

dewsdewdrop's picture
35 pencils

cannes?????? OMG!!! seriously???

GrumpyArtDirector's picture
862 pencils

The icons look really good. It's a bit of a downer that they had to put the M logo next to them. Feels like they weren't a 100% sure about the iconic nature of their products.

underscores's picture
335 pencils

minimalist design isn't enough but in this case I like the provocative idea. Unique and inconic set of ads ! Well done !

ragazzi's picture
127 pencils

nobody out of advertising will care about this.

Phil Lestino's picture
Phil Lestino
1686 pencils

you guys are pulling my chain right? Iconic!!! What a bunch of twadle...what does this set of ads do? They are neither memorable iconic or pretty. I agree with bobafett...fully processed just like the food.

Phil Lestino's picture
Phil Lestino
1686 pencils

m m m m m m m m

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