Big Mac

May 2014

Outdoor advertisment created by TBWA, France for McDonald's, within the category: Food.

Advertising Agency: TBWA\PARIS, France
Creative Director: Jean-François Goize
Copywriter: Frank Marinus
Art Director / Illustrator: Michael Mikiels

Comments (12)

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Highest Rated

Phil Lestino's picture
Phil Lestino
Activity Score 1684

m m m m m m m m

baliais's picture
Activity Score 2608

So.. I'm not sure.. I think I lost here anyone please enlighten me.

Pete R.'s picture
Pete R.
Activity Score 3412

It's pretty cool McD can pull this off. Iconic foods.

That guy from the office's picture
That guy from t...
Activity Score 264

Well of course they can pull it off, it has the McD logo on it.

kleenex's picture
Activity Score 46971

I love how simple each item is.

bobafett's picture
Activity Score 2310

It looks like fully processed food to me, you guys are shooting yourself in the red shoe

niko_17's picture
Activity Score 138

Like the 2012 cocacola cannes lions winner, or the 2013 pepsi cannes lions winner, i think this will win too.

dewsdewdrop's picture
Activity Score 37

cannes?????? OMG!!! seriously???

GrumpyArtDirector's picture
Activity Score 858

The icons look really good. It's a bit of a downer that they had to put the M logo next to them. Feels like they weren't a 100% sure about the iconic nature of their products.

underscores's picture
Activity Score 335

minimalist design isn't enough but in this case I like the provocative idea. Unique and inconic set of ads ! Well done !

ragazzi's picture
Activity Score 135

nobody out of advertising will care about this.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

you guys are pulling my chain right? Iconic!!! What a bunch of twadle...what does this set of ads do? They are neither memorable iconic or pretty. I agree with bobafett...fully processed just like the food.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

m m m m m m m m