Advertisement

Big Mac

Agency: 
Published/Aired: 
May 2014
Description: 
Advertising Agency: TBWA\PARIS, France
Creative Director: Jean-François Goize
Copywriter: Frank Marinus
Art Director / Illustrator: Michael Mikiels

Comments (12)

Log in or register to post comments

Highest Rated

Phil Lestino's picture
Phil Lestino
Activity Score 1684

m m m m m m m m

baliais's picture
baliais
Activity Score 2608

So.. I'm not sure.. I think I lost here anyone please enlighten me.

Pete R.'s picture
Pete R.
Activity Score 3363

It's pretty cool McD can pull this off. Iconic foods.

That guy from the office's picture
That guy from t...
Activity Score 262

Well of course they can pull it off, it has the McD logo on it.

kleenex's picture
kleenex
Activity Score 44095

I love how simple each item is.

bobafett's picture
bobafett
Activity Score 2276

It looks like fully processed food to me, you guys are shooting yourself in the red shoe

niko_17's picture
niko_17
Activity Score 138

Like the 2012 cocacola cannes lions winner, or the 2013 pepsi cannes lions winner, i think this will win too.

dewsdewdrop's picture
dewsdewdrop
Activity Score 35

cannes?????? OMG!!! seriously???

GrumpyArtDirector's picture
GrumpyArtDirector
Activity Score 858

The icons look really good. It's a bit of a downer that they had to put the M logo next to them. Feels like they weren't a 100% sure about the iconic nature of their products.

underscores's picture
underscores
Activity Score 335

minimalist design isn't enough but in this case I like the provocative idea. Unique and inconic set of ads ! Well done !

ragazzi's picture
ragazzi
Activity Score 135

nobody out of advertising will care about this.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

you guys are pulling my chain right? Iconic!!! What a bunch of twadle...what does this set of ads do? They are neither memorable iconic or pretty. I agree with bobafett...fully processed just like the food.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

m m m m m m m m

Advertisement