McDonald's: Asian weeks

Asian Weeks till 24th August.

Advertising Agency: DDB Helsinki, Finland
Art Director: Jukka Mannio
Copywriter: Vesa Tujunen
Photographer: Mikko Harma / Kustom
Other additional credits: Mika Wist
Released: August 2008

30 comments

bknowlden's picture
bknowlden
3647 pencils

Creative use of media, but this is an insulting rash generalization.

Guest's picture
Guest

holy shit that is offensive.

miko1aj's picture
miko1aj
3098 pencils

would You please explain why?

marcel7's picture
marcel7
996 pencils

Would you please explain how they crimp the corners if the poster is behind the glass? And who does that?
Sorry, I don't get it...

Favete's picture
Favete
365 pencils

Do you see the fat lady in the back? She did it!!!

Nah, it's just a reference of the use of the media, to explain that it will be crimped, it's not that every day it crimps itself.

miko1aj's picture
miko1aj
3098 pencils

let's better assume that You're ironic.

Wordnerd's picture
Wordnerd
6660 pencils

i guess the pictures are just the 'making of' to explain the idea. and this is a one-poster-idea - you will never get the poster guys to fold every poster that way. and for a one-poster idea this is rather weak for me, sorry

Guest's picture
Guest

there was quite many of these posters all over Helsinki, executed like this. so not just one...

Guest's picture
Guest

i like it. not offensive, really, more winky.

Guest's picture
Guest

why offensive?

TrainRunner's picture
TrainRunner
225 pencils

because its a stereotype.

Guest's picture
Guest

Love the idea, great simple idea ...well done guys.

Ad_Man's picture
Ad_Man
828 pencils

is it really that offensive?
it's like saying mexicans use big hats. of course we don't, but it's not offensive if someone uses that stereotype to talk about mexicans.
new use of media, although there's not a big idea behind it.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Davosk's picture
Davosk
4815 pencils

I totally agree with you.
Political correctness nowdays is out of control. The mere mention of someone elses nationality or cultural practice and you're branded a racist. Stereotypes do exist but shhh, we musn't mention them even if we are one.

Women may shop more than men,
Scottsmen sometimes wear kilts,
some Asian people wear pointy hats
and dogs do chase cats.

This idea is ok but by no means offensive or derogatory.
I am from Australia and if I saw an ad with a bloke wearing a cork string hat, teasing a crocodile while drinking a xxxx, I would think it's a naive representation not a racist one.

I'll probably cop shit for this comment.

Guest's picture
Guest

ignorant and small-brained!

Guest's picture
Guest

WTF is that?
Vietnamese or Japanese?

Guest's picture
Guest

It's an OK idea, but please, tell me how is it possible for the lady in the background to stand motionless for all three frames?

Guest's picture
Guest

she's talking on the phone

cmotan's picture
cmotan
189 pencils

hahaha
its da same pic...

Guest's picture
Guest

Vietnam alone don't represent Asia, unless you are talking about Vietnam spring rolls burger..

Guest's picture
Guest

dyrup

Dale's picture
Dale
370 pencils

I like the use of the media to make it a part of the ad. It's not a brilliant idea or groundbreaking, but it's effective and much better than most McDonalds work I've seen. I have a feeling they're a tough client to try to be innovative with.

I find the comments about it being offensive perplexing. Are you actually offended or is this an offense by proxy? I suspect they're being offended vicariously for someone, somewhere who might find it offensive.

- The only thing rarer than a good ad is a good guest comment -

- The only thing more rare than a good ad is a good guest comment -

izmild's picture
izmild
770 pencils

Good idea to use media creative. The placement should be in 3 step of gradience...

luispiter's picture
luispiter
2756 pencils
Guest's picture
Guest

hahaha. c'mon guys. lighten up. this is pretty witty.
i'm all ASIAN (chinese malaysian) and in no way i find this offensive.

Guest's picture
Guest

yeh right,like we still wear these hats, the first thing that come to your mind is asian ..? no way ..

Guest's picture
Guest

stupid

Guest's picture
Guest

dude who sits around just waiting 2 do somthin like that?its ttly bogis

Billoughsby's picture
Billoughsby
5091 pencils

Genius or Corny. I say corny. It failed to get there.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Alabi Oluwaseun's picture
Alabi Oluwaseun
12 pencils

My name is Alabi Oluwaseun from Caleb university its a good and awesome collection

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