The 1x1 from McDonald's.
Advertising Agency: Heye & Partner, Munich, Germany
Creative Directors: Jan Okusluk, Oliver Diehr
Art Director / Copywriter: Volker Heuer
Photographer: Mathias Remmling
Released: October 2008
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
27 Comments
Not sure what it said, but it's cool. I get that you can buy MacD cheap in Germany.
It's cool. I like it.
--------
"Any customer can have a car painted any colour that he wants,
so long as it is black." - Henry Ford
How's your maths Herr Heuer?
ooh. things that look like the arches, how original
This is a design student brief.
I gave it in 1997. Scheizen housen.
Your Mum must be so proud.
yeah maybe you should try advertising, sounds like it that you're the man
nice, original.
Love it...
no es original. no es tremendo, sólo es un recurso que estuvo de moda hace unos años gracias a cannes.
arch has been done so many times that it just blends into the scenery never the less simple and straight
"just commenting to gather points i love free drinks"
The man who stops advertising to save money is like the man who stops the clock to save time
all i got was that i can buy McDonald's cheap in Germany, but its not an original idea nor the execution
--
Everartz
| Everartz |
one of the best arches ad!
Very CLEVER!!!
Clever, like it a lot..
I guess its promoting the "Euro Menu" rather than the "Dollar Menu". It's clever. It's convenient that the Euro has the gilded edges. I also bet it sprung from an art director or CD looking down at the change on his desk (or his McDonald's tray).
-----------------------------
President, Singularity Design
www.SingularityDesign.com
Is your brand getting the attention it deserves?
– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?
yes it does promote the 1 euro products in german mcdonald's... hamburger = 1 euro, cheeseburger = 1 euro, fries = 1 euro and so on.. the promotion called "einmaleins" in english "one times one" or "1x1" and i think it is a great notice that the 1 euro coins have those golden edges.. great art work. and i think it is a original as well..
wrong
not original at all
the 90's was awesome for making shit out of your logo
these guys missed the boat
true about the 90's
BUT if the promotion is all about 1 euro coins.. than i think it is great!
it has a big relevance and it's realized perfectly!
great idea, great work!
La zorra la hueá
nice. (:
a clever solution to use the coins that way.
So does the burger cost 1 Euro (1 x 1) as the headline suggests? Or 2 Euro (1 + 1) as the picture implies?. The coins as the arch is okay, but mixing in the reference to a 4 X 4 ad is confusing.
I think that is very clear... clean message and perfectly apply for the product !
So do the burgers cost 1 or 2 Euros?
1 Euro and the promotion is called 1x1 (i think nine products by that time which cost 1 euro each)
love these mcdonalds bus shelters!
love these mcdonalds bus shelters!
SOWILL OIOI S7