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McDonald’s: Come as you are

McDonald’s: Come as you are
Your rating: None Average: 4.1 (42 votes)

Advertising Agency: BETC Euro RSCG, France
Creative Director: Stéphane Xiberras
Art Director: Jean-Michel Alirol
Copywriter: Dominique Marchand
Assistant AD: Pierre Boutin
Production: Partizan
Art Buyer: Isabelle Mocq, Marie Dathanat
Photography: Richard Burbridge
DUKE A Razorfish Company
Client Management: Matthieu de Lesseux, Sander Cisinski, Mariane Arnaud
Planner: Rémi Marcelli
Creative Director: Christopher Oldcorn
Art Directeur: Catherine Dufaux
Concept manager: Frédérique Carré
Producer: Sandrine Roustan

53 Comments

Guest's picture

Hmm... Ok..... whateva

Guest's picture

...and what?

jergold's picture 83 pencils

great !

Guest's picture

come as you are and leave your hairs in our burgers.

good.

Guest's picture

malisimo!!!!!!

Guest's picture

Come as you are, as you were, as I want you to be, as a friend, as a friend, as an old enemy.

Guest's picture

hahahahaha

bisou_pof's picture 6 pencils

no comment. just perfect.

Guest's picture

Just perfect?
C'est quoi l'idée? Je veux dire l'idée qui vaut la peine d'être mise sur ADOW (donc à part "tout le monde est le bienvenue chez MCD")?

jeann's picture 107 pencils

nope, I'm not getting this.

tacaz0n's picture 64 pencils

Yay! The homeless welcome too!

SoCH_TO's picture 774 pencils

very old idea

Live with Passion

Guest's picture

Very expected

shahidali's picture 3864 pencils

greaaat thing. choice of font suggests some child welcoming their parents!

shahid

Guest's picture

perfect? yes and?

Guest's picture
ivan's picture

I've never seen this campaign. Just maybe they haven't either.

Guest's picture

Ivan, you're right. People seem to forget this point.

Guest's picture

I totally agree on that!!

nomanjin's picture 25 pencils

Sorry didn't understand

Guest's picture

this cud even work as a recruitment ad for them... :-)

palls's picture 164 pencils

cool concept... seems mc d wants to say that other eating outlets welcome guest with prescribed uniform

"selling is advertisment"

Guest's picture

looking sexy in image...

Guest's picture

this is as much of a junk as McDonald's is.

just write's picture 655 pencils

nothing great...

Guest's picture

too bad retards don't seem to be welcome. shame.

tantrik_indian's picture 953 pencils

How else would one go to a Mc D ? As who you are not?

~~this paranoid survived!~~

everartz's picture 7590 pencils

mcdonald's logo in green??

| Everartz |

Guest's picture

Totally busted… McDonalds France

McDonalds France / BETC Euro RSCG is copying Lebanese promotional idea…I see it as disgrace from the famous fast food brand o go such low, the featured campaign is in it’s core the same communication tonality is used by Crepway back in 2005.

Source:http://advertiser-in-arabia.blogspot.com/2009/05/totally-busted-mcdonalds-france.html

petek's picture 1894 pencils

maybe not an award winner, but a relevant message for mc d´s

Guest's picture
1

BAD! REAAAAAALLY BAD!

Guest's picture

veryyyy olllld idea..crepaway lebanon is using this line from 3 years...

Guest's picture

Come on guys!!! Copy paste campaign of Crepaway Lebanon with exactly same headline. Is it a coincidence?

Guest's picture

This is Done before, in lebanon with leoburnett for a restaurant called CREPAWAY ... but with a better art direction....

Guest's picture

Well, so much for "no shirt, no shoes, no service"

Guest's picture

I don't get it. Can someone explain this to me please?

Guest's picture
2

what the hell does it mean,
how does it get more burgers in hands,
and how in the hell did they get past the McD GSM & "Brand Stewards" with a yellow-on-green logo?

Two stars for the pretty fruit talent and his amazing ability to handle numerous wigs and makeup treatments.
No stars for the agency stooges that trotted this out crap-in-handfest as fresh, new, or effective.

And how in the hell can you actually require SIXTEEN people to put together a single print ad, and a crap one at that?
McDonald's must not give a damn about how their money is spent; judging by their food it all goes into marketing anyway, not product quality.

This kind of "work" is why the BDA's are going to die a hard and fast death. About time, too.

Guest's picture

I've never dressed up for McD's anyway. Who the fuck would?

Guest's picture

"No shirt. No shoes. No service."

Well that made that last picture moot.

EGGO's picture 337 pencils

Whatever happened to "No shirt. No shoes. No service." for that last one?

You have to hate advertising in order to truly love it.

Shamail Khadija's picture 64 pencils

????????

Shamail Khadija

Guest's picture

soo old.. done for crepaway Lebanon... sorryy guys you are not soo up to date

ackattak's picture 396 pencils

I'm not lovin' it. For two reasons.
One, I have absolutely no fucking idea what this ad means.
Two, I work on McD's and there's NO WAY they would ever ever in a trillion years approve that yellow-on-green logo treatment.
Ridiculous.

Guest's picture

STOP COPYING. This is done for Crepaway Lebanon ages ago. And with better style I must admit.

Guest's picture

I like it anyway, but what about women??? Not welcome?

schimoza's picture 6 pencils

The lebanese version is wayyyyyy better!

Guest's picture

Lol i noticed there are no women and no black people

Guest's picture

come on dudes, there's just six boxes. minus one for the copy, five. you cant put chinese, americans, malays, indians, french, spanish, italians, greeks, arabs, koreans, indonesians, australians, new zealanders and the rest of the world in.

Guest's picture

"oh, forgot to mention... no shirt, no shoes, no service! "mhmm... yeap.

Execubrand.com's picture 2 pencils

i don't get this ad at all.

Guest's picture
2

There are no asians and no women in the boxes because..... that's the same guy. Btw I don't like that they copied this from crepaway.

Guest's picture

What you think deep sex..???

Guest's picture
6

Well, so much for "no shirt, no shoes, no service"

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