February 2013
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Street-visible placements, including bus shelters (posters and wraps), bus window clings, bus tails, transit car interior doors, transit car cards, and transit car “Michaelangelos” (ceiling clings), are intended as an alternative to aggressive ticketing to reduce Philadelphia pedestrian and cyclist fatalities, now averaging one every 13 days.

Advertising Agency: LevLane, Philadelphia, U.S.A.

It’s called a sidewalk not a sideride.
It’s road safety. Not rocket science.

Creative Director: Deb Racano
Art Directors / Illustrators: R.J. Cassi, Chris Shea
Art Director: Chris Shea
Copywriter: Evan Monsky
Chief Creative Officer: Bruce Lev
Assistant Creative Director: Crystal Irvin

Comments (5)

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Nike Diesel's picture
Nike Diesel
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I feel the strategy is spot on and I really like the line, "It’s road safety. Not rocket science." I like that it refers to the readers/drivers "intellect" :)
That said, I also kinda agree with @kleenex