Mary Free Bed Rehabilitation Hospital: Break Free

Advertising Agency: Extra Credit Projects, Grand Rapids, MI, USA
Creative Director: Rob Jackson
Art Director: Chad Hutchison
Copywriter: Henry Kook

August, 2013


NicoCiego's picture
1033 pencils


Barnum Bailey's picture
Barnum Bailey
13 pencils

This is the weak link of the three in this series. The message is much more muddled than the spinal rehab. Is it that you will be free from breaking bones again? Seems like they just wanted to remove a section of the billboard, and retrofitted the messaging to support that.

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