Martian Summer: Nasa on Mars


Coming this April, Creative Director Andrew Kessler launches his new book, Martian Summer, a personal account of his 90 days in mission control with the 130 top NASA scientists and engineers of The Phoenix Mars expedition. In support of Kessler's book, HUGE's motion department created a series of ads to promote the book. Using exclusive footage from NASA, the vignettes show a rare behind-the-scenes offbeat look into mission control.

Advertising Agency: Huge, USA

March 2011


Ron Burgundy's picture
Ron Burgundy
1634 pencils

I get that its a cliff hanger, and that most space fanboys are probably hip to the QR code, but I personally get confused as to what I'm supposed to do with the information I'm given in this ad.

morse's picture
17002 pencils

Do I really have to visit the QR code to find out what this is all about?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackblack's picture
2342 pencils

There seems to be enough copy to get the point across, and you still need a QR code?

sirvan's picture
29860 pencils



"I love some things, and don't love some other things."

dean viii's picture
dean viii
1686 pencils

Just so everyone knows, using a QR code is not a concept. Nor Twitter. Nor any new technology. I love the case studies that talk all excitedly about them.

kleenex's picture
40638 pencils

Not a bad idea.

Boxey's picture
8881 pencils

The way it's written, you don't know who the "I" in "if I fail" refers to.

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