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Ma'amite Jubilee

Agency: 
Published/Aired: 
May 2012
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Description: 

Celebrating the Queen's Diamond Jubilee with the special edition Marmite, renamed for the occasion "Ma'amite".

Advertising Agency: DDB, London, UK
Creative Director: Jeremy Craigen
Art Director: David Mackersey
Copywriter: Jonathan John
Illustrator: Garry Walton

Comments (4)

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antarktika's picture
antarktika
19 Activity Scores

I think this is part of their neglect campaign that says: "LOVE IT. HATE IT. JUST DON'T FORGET IT" so it makes sense.
The brand tries to get its message through forcing the consumer to choose a side.

Setting up drums is like setting up a family.

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