Marmite: Ma'amite Jubilee

Celebrating the Queen's Diamond Jubilee with the special edition Marmite, renamed for the occasion "Ma'amite".

Advertising Agency: DDB, London, UK
Creative Director: Jeremy Craigen
Art Director: David Mackersey
Copywriter: Jonathan John
Illustrator: Garry Walton
Published: May 2012

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4 comments

certaintly's picture
certaintly
4060 pencils

not sure how this is supposed to be productve

antarktika's picture
antarktika
19 pencils

I think this is part of their neglect campaign that says: "LOVE IT. HATE IT. JUST DON'T FORGET IT" so it makes sense.
The brand tries to get its message through forcing the consumer to choose a side.

Setting up drums is like setting up a family.

jackblack's picture
jackblack
2261 pencils

I guess you need to be a Brit.

Inkwell's picture
Inkwell
148 pencils

I like the artwork, with the corgis and the crown of toast. I also like the acknowledgement that there's no middle ground to enjoying the product; it's a nice break from the "appeal to everyone" message, as well as a subtle challenge for people to taste it.

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