Advertisement

Life Passes By, Toy Story

Agency: 
Published/Aired: 
November 2012
To Like please login or register
32
107
Description: 

We have decided to be very upfront in order to let you know Mapfre Pension Plans, one of the biggest insurance companies in Spain: we wanted to show how fast times goes by and how close we are from retirement. In order to do that we just informed people about the years that have passed since relevant events happened, even if in our minds they feel closer. To stress this idea we used posters with an older look.

Toy Story was premiered 17 years ago
Life passes faster than you think. Pension Plans

Advertising Agency: Zapping/M&C Saatchi, Spain
Creative Director: Manolo Moreno
Copywriter: Jorge Campaña
Art Directors: Ana Delgado, Alvaro Moragón
Photographer: Alfonso Herránz

Comments (4)

Log in or register to post comments

Highest Rated

Jackbr's picture
Jackbr
1499 Activity Scores

Good copy.

JackBR

Advertisement

20% Off Sale at iStock until Sept 30, 2016