Mapfre: Life Passes By, Toy Story

Toy Story was premiered 17 years ago
Life passes faster than you think. Pension Plans

We have decided to be very upfront in order to let you know Mapfre Pension Plans, one of the biggest insurance companies in Spain: we wanted to show how fast times goes by and how close we are from retirement. In order to do that we just informed people about the years that have passed since relevant events happened, even if in our minds they feel closer. To stress this idea we used posters with an older look.

Advertising Agency: Zapping/M&C Saatchi, Spain
Creative Director: Manolo Moreno
Copywriter: Jorge Campaña
Art Directors: Ana Delgado, Alvaro Moragón
Photographer: Alfonso Herránz


kalpesh78's picture
2580 pencils

its not that long. think of stuff that happened 25-30 yrs back but is still fresh in people's minds.

ideas....30 minutes nahi toh free.

metis's picture
413 pencils

Toy Story was 17 years ago, damn I'm old. Works for me, average art, nice idea.

charithco's picture
257 pencils

nothing much!

"Art is my life's satisfaction"

Jackbr's picture
1484 pencils

Good copy.


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