Mapfre: Life Passes By, Smart car

The smart car is 18 years old
Life passes faster than you think. Pension Plans

We have decided to be very upfront in order to let you know Mapfre Pension Plans, one of the biggest insurance companies in Spain: we wanted to show how fast times goes by and how close we are from retirement. In order to do that we just informed people about the years that have passed since relevant events happened, even if in our minds they feel closer. To stress this idea we used posters with an older look.

Advertising Agency: Zapping/M&C Saatchi, Spain
Creative Director: Manolo Moreno
Copywriter: Jorge Campaña
Art Directors: Ana Delgado, Alvaro Moragón
Photographer: Alfonso Herránz

November 2012


kleenex's picture
39649 pencils

concept is good.

miko1aj's picture
3086 pencils


emiliete's picture
646 pencils

Genial!!! Me encanta. Enhorabuena chicos!!!

cmotan's picture
189 pencils

9gag idea.

MidasTouch's picture
1024 pencils

I know that feel bro ;d

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

BWilcox's picture
18 pencils

Very cool ad. Had me thinking about how fast time flies by.

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