Mapfre: Life Passes By, Playstation

The Playstation is more than 16 years old
Life passes faster than you think. Pension Plans

We have decided to be very upfront in order to let you know Mapfre Pension Plans, one of the biggest insurance companies in Spain: we wanted to show how fast times goes by and how close we are from retirement. In order to do that we just informed people about the years that have passed since relevant events happened, even if in our minds they feel closer. To stress this idea we used posters with an older look.

Advertising Agency: Zapping/M&C Saatchi, Spain
Creative Director: Manolo Moreno
Copywriter: Jorge Campaña
Art Directors: Ana Delgado, Alvaro Moragón
Photographer: Alfonso Herránz

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3 comments

Richa Agrawal's picture
Richa Agrawal
324 pencils

nice insight. but i believe execution could have been much better.

michele123's picture
michele123
414 pencils

I agree

adri10288's picture
adri10288
331 pencils

At first I thought this ad was for updating your wall paint. But upon further inspection, Pension Plans work too.

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