Mammoth Mountain Ski Resort: Carving knife

It' thanksgiving and you're the electric carving knife.
Two daily flights from LAX

Advertising Agency: Colle+McVoy, USA
Executive Creative Director: Mike Caguin
Group Creative Director: Eric Husband
Copywriter / Associate Creative Director: Brian Ritchie
Art Director / Associate Creative Director: Joe Monnens
Senior Art Director: Derek Till
Interactive Associate Creative Director: Barrett Haroldson
Interactive Designers: Andrew Wetzel, Alex Ehlen
Interactive Producers: Braden Stadlman, Bridget Charon
Print Producers: Maria Doering, Greg Goranson
Art Producer: Chris Peters
Photographer: Brad Peatross
Strategists: Ryan Olson, Kristin Woxland, Melissa Clark

January 2011


CuriousPencil's picture
4225 pencils

You're not selling skis. Or kitchen equipment. And on the strength of this, you're not selling Mammoth either. Did anyone who sat in on this meeting point out that this ad has one day's relevance?

[edit: Turns out the brand is a ski resort, and I've been badmouthing the series as an airline client. Apologies for that part.]

the_lizard_king's picture
1259 pencils

It works fine... but as Curious Pencil mentioned there got to be a lil more focus on the product. I mean i don't know if Brand MAMMOTH is that popular or not! If it is... then i gotta say its a good ad!

And then GOD said...
Let there be creativity!!!

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