Mammoth Mountain: Birds
Advertising Agency: David&Goliath,USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: Ben Purcell
Art Director: Todd Parker
Illustrator: Alan Baker
Account Management: Jessica Halter-Powell, Megan McDonnell



12 Comments
love the copy...nice ad
I am surprised that an agency like David&Goliath let go out the door an idea that has been done so many times. Using nature charts to metaphorically represent different species has become a corny cliche in the industry.
Maybe they want to be "camp"... Anyway, David&Goliath's output is pretty boring.
bla bla bla bla, I want to see you working in an agency and see what would you do.
Dear guest, I don't think you get Addiction's point. David&Goliath is among the most hyped boutique agencies but their work is pretty lame. This kind of work you can expect to find in any agency so where is the added value of David&Goliath?
tried, tested but yet trusted concept.
The 80's are back so why not? It's a fun read and I've never seen this done for an airline. If anything the copy could have been more outrageous but it wouldn't surprise if me if the writer was pulled back at some point. It may not be "great' but it is fun.
As stated, the concept isn't new, but it's still fun.
You have to hate advertising in order to truly love it.
actually i really liked this.
everything except the headline .. mammoth is not working.
:::J:::
Here's an idea... Nice thought, simple execution.
Nice illustration style. It is campy, but campy works well here.
Funny idea and illustration work
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas