Mammoth: Birds

Advertising Agency: David&Goliath,USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: Ben Purcell
Art Director: Todd Parker
Illustrator: Alan Baker
Account Management: Jessica Halter-Powell, Megan McDonnell

November 2009


Guest's picture

love the copy...nice ad

adaddiction's picture
38 pencils

I am surprised that an agency like David&Goliath let go out the door an idea that has been done so many times. Using nature charts to metaphorically represent different species has become a corny cliche in the industry.

Jakarta Jack's picture
Jakarta Jack

Maybe they want to be "camp"... Anyway, David&Goliath's output is pretty boring.

Guest's picture

bla bla bla bla, I want to see you working in an agency and see what would you do.

Jakarta Jack's picture
Jakarta Jack

Dear guest, I don't think you get Addiction's point. David&Goliath is among the most hyped boutique agencies but their work is pretty lame. This kind of work you can expect to find in any agency so where is the added value of David&Goliath?

bobby666's picture
1460 pencils

tried, tested but yet trusted concept.

Guest's picture

The 80's are back so why not? It's a fun read and I've never seen this done for an airline. If anything the copy could have been more outrageous but it wouldn't surprise if me if the writer was pulled back at some point. It may not be "great' but it is fun.

EGGO's picture
354 pencils

As stated, the concept isn't new, but it's still fun.

You have to hate advertising in order to truly love it.

gmint7's picture
2683 pencils

actually i really liked this.

everything except the headline .. mammoth is not working.


hadrianapolis's picture
733 pencils

Here's an idea... Nice thought, simple execution.

Guest's picture

Nice illustration style. It is campy, but campy works well here.

alexander_bickov's picture
3279 pencils

Funny idea and illustration work

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