Advertisement

Look on the light side

Agency: 
Published/Aired: 
January 2017
Description: 

The ad takes the form of a poster made entirely of Braille; a tactile writing system used by people who are visually impaired, with the dots formed of model-made MALTESERS®.

Outdoor advertisment created by BBDO, United Kingdom for Maltesers, within the category: Confectionery, Snacks.

Advertising Agency: AMV BBDO, London, UK
Creative Director: Rosie Arnold
Copywriter / Art Director: Lucy Jones, Charlotte Mather
Agency Planner: Emily Harlock, Elly Fenlon
Agency Account Man: Philippa Field, Rebecca Kavanagh, Abbi Brown
Agency Producer: Deborah McCartney
Media Agency: Mediacom
Media Planner: Alison Harper-Quinn, Daisy Ross
Production Company: 3D Models

Comments (3)

Log in or register to post comments

Highest Rated

Dzsoi's picture
Dzsoi
Activity Score 8440

A translation would have been nice for the 98% of the population.

Dzsoi's picture
Dzsoi
Activity Score 8440

A translation would have been nice for the 98% of the population.

kleenex's picture
kleenex
Activity Score 45874

I like.

kokoz's picture
kokoz
Activity Score 211

how do you direct the blind to touch it though?

Advertisement