Barrel, 3

Agency Network: 
July 2013

Malibu conveys a lot about its Caribbean origins and about the diversity of the cocktails it permits us to make, but except the coconut, we don’t know anything of its recipe. The new display campaign of the brand is finally going to enlighten us about this issue ... So, we learn that the secret of the recipe is that there isn't one: Malibu, it's simple and it’s essentially a mixing of rum and coconut. A revelation quite reassuring at our time, while we are precisely looking for simplicity and authenticity.

Outdoor advertisment created by Marcel, France for Malibu, within the category: Alcoholic Drinks.

The fusion of rum & coconut.

Advertising Agency: Marcel, Paris, France
Creative directors: Florent Imbert, Emmanuel Lallevé
Art director: Pierre Delort
Copywriter: Clarisse Monnot
Account manager: Michel Kowalski
Account: Alice Rinder
Strategic planner: Guillaume Le Gorrec
Production House: Illusion Co.,Ltd. / La Manufacture Paris
Photographers: Surachai Puthikulangkura, Pichichai Junlaboot
Illustrators: Surachai Puthikulangkura, Supachai U-Rairat
Producers: Somsak Pairew, Anotai Panmongkol

Comments (10)

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kleenex's picture
Activity Score 49058

Solid art.

certaintly's picture
Activity Score 3994

product shot is way too big.
and so is the copy.

ok ad. works.
but very literal

Rhymie Z's picture
Rhymie Z
Activity Score 92

It's an outdoor campaign!

Rhymie Z

certaintly's picture
Activity Score 3994

ah, ok. right you are.

monoliz's picture
Activity Score 1304


salil.sharma's picture
Activity Score 2428

Nice Campaign ! Very well executed !

Designer Don't Do Different Things
They Do Things Differently

punit.rathor's picture
Activity Score 230

art it good but Bottle & copy is too big against the main visual..

feysal's picture
Activity Score 2567

i love the layout

groovy baby!

jackblack's picture
Activity Score 2357

The type is just horrible.

lbiais's picture
Activity Score 2