Malibu: Barrel, 3

The fusion of rum & coconut.

Malibu conveys a lot about its Caribbean origins and about the diversity of the cocktails it permits us to make, but except the coconut, we don’t know anything of its recipe. The new display campaign of the brand is finally going to enlighten us about this issue ... So, we learn that the secret of the recipe is that there isn't one: Malibu, it's simple and it’s essentially a mixing of rum and coconut. A revelation quite reassuring at our time, while we are precisely looking for simplicity and authenticity.

Advertising Agency: Marcel, Paris, France
Creative directors: Florent Imbert, Emmanuel Lallevé
Art director: Pierre Delort
Copywriter: Clarisse Monnot
Account manager: Michel Kowalski
Account: Alice Rinder
Strategic planner: Guillaume Le Gorrec
Production House: Illusion Co.,Ltd. / La Manufacture Paris
Photographers: Surachai Puthikulangkura, Pichichai Junlaboot
Illustrators: Surachai Puthikulangkura, Supachai U-Rairat
Producers: Somsak Pairew, Anotai Panmongkol

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10 comments

kleenex's picture
kleenex
25130 pencils

Solid art.

certaintly's picture
certaintly
4060 pencils

product shot is way too big.
and so is the copy.

ok ad. works.
but very literal

Rhymie Z's picture
Rhymie Z
92 pencils

It's an outdoor campaign!

Rhymie Z

certaintly's picture
certaintly
4060 pencils

ah, ok. right you are.

monoliz's picture
monoliz
1326 pencils

ok

salil.sharma's picture
salil.sharma
2278 pencils

Nice Campaign ! Very well executed !

punit.rathor's picture
punit.rathor
230 pencils

art it good but Bottle & copy is too big against the main visual..

feysal's picture
feysal
2120 pencils

i love the layout

groovy baby!

jackblack's picture
jackblack
2230 pencils

The type is just horrible.

lbiais's picture
lbiais
2 pencils

Nice!

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