Malibu conveys a lot about its Caribbean origins and about the diversity of the cocktails it permits us to make, but except the coconut, we don’t know anything of its recipe. The new display campaign of the brand is finally going to enlighten us about this issue ... So, we learn that the secret of the recipe is that there isn't one: Malibu, it's simple and it’s essentially a mixing of rum and coconut. A revelation quite reassuring at our time, while we are precisely looking for simplicity and authenticity.
The fusion of rum & coconut.
Outdoor advertisment created by Marcel, France for Malibu, within the category: Alcoholic Drinks.
Creative directors: Florent Imbert, Emmanuel Lallevé
Art director: Pierre Delort
Copywriter: Clarisse Monnot
Account manager: Michel Kowalski
Account: Alice Rinder
Strategic planner: Guillaume Le Gorrec
Production House: Illusion Co.,Ltd. / La Manufacture Paris
Photographers: Surachai Puthikulangkura, Pichichai Junlaboot
Illustrators: Surachai Puthikulangkura, Supachai U-Rairat
Producers: Somsak Pairew, Anotai Panmongkol
RKS Design’s Scott Clear on Product Design’s Crucial Role in AdlandRead More
Clio Fashion & Beauty
Moving Image & Content Founder Quynh Mai On Bringing “Creative Firepower” To Digital StorytellingRead More
Agency of the Year X Country Winners Showcase Creativity Defined by CultureRead More
Pursue a Passion Project? We Want to Showcase It!Read More