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Barrel, 1

Agency: 
Published/Aired: 
July 2013
Description: 

Malibu conveys a lot about its Caribbean origins and about the diversity of the cocktails it permits us to make, but except the coconut, we don’t know anything of its recipe. The new display campaign of the brand is finally going to enlighten us about this issue ... So, we learn that the secret of the recipe is that there isn't one: Malibu, it's simple and it’s essentially a mixing of rum and coconut. A revelation quite reassuring at our time, while we are precisely looking for simplicity and authenticity.

The fusion of rum & coconut.

Advertising Agency: Marcel, Paris, France
Creative directors: Florent Imbert, Emmanuel Lallevé
Art director: Pierre Delort
Copywriter: Clarisse Monnot
Account manager: Michel Kowalski
Account: Alice Rinder
Strategic planner: Guillaume Le Gorrec
Production House: Illusion Co.,Ltd. / La Manufacture Paris
Photographers: Surachai Puthikulangkura, Pichichai Junlaboot
Illustrators: Surachai Puthikulangkura, Supachai U-Rairat
Producers: Somsak Pairew, Anotai Panmongkol

Comments (3)

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Highest Rated

BlankX's picture
BlankX
Activity Score 4

i love it! Super tasty!
Beautiful!

feysal's picture
feysal
Activity Score 2565

absolutely lovely!...not to mention my fave drink!

groovy baby!

christw26's picture
christw26
Activity Score 13

cool concept with evin rules!

BlankX's picture
BlankX
Activity Score 4

i love it! Super tasty!
Beautiful!

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