Makita: 20 562 Holes
Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Bennie Du Plessis
Art Directors: Jade Manning, Jp De Villiers
Copywriters: Bennie Du Plessis, Russell Grant; Musa Sithole
Photographers: Simon Scholtz, Harold Webster
Art Buyer: Vernadi Simpson
Account Supervisor: Zoe Willems
Account Manager: Skye Capazorio
Planner: Adene Van Der Walt
Additional credits: Sagren Reddy
Published: 2009
35 Comments
great work. well done.
Agree.
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http://comunique9.blogspot.com
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Comunique9
Nice. But it's not the first time a product, or the concept, has been made out of the product for branding purposes.
Very Nice!
no need for the line and all that shit on the right. the visual would have been powerful enough.
who are you? the client?
Unlikely.
I am the one who saves clients from themselves.
great great great
Eye-catching and effective. Kudos to whoever drilled the 20,562 holes.
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very nice
:::J:::
something new. nice.
:::J:::
"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart
The man who stops advertising to save money is like the man who stops the clock to save time
Bueno!!!!
www.joancordoves.blogspot.com
Nice idea.
Too bad the woman is using a Black and Decker OR a Ridgid drill!
I think you will find its a Makita Mak-Tek drill. Part of the Semi-Professional ramge ;)
I think you will find its a Makita Mak-Tek drill. Part of the Semi-Professional range ;)
Cannes
brilliant!
Love it.
Quite similar to the Smith & Wesson campaign.
http://www.frederiksamuel.com/blog/images/ssw1.jpg
http://www.frederiksamuel.com/blog/images/ssw2.jpg
http://www.frederiksamuel.com/blog/images/ssw3.jpg
Brilliant
Gold Lion Cannes 2009. Congratulations!
Nice! But, your headline says 20 562 holes when your judges note says 20 081! Which is it? Judges hate judges notes and this piece of work is so easy to understand that I really don't think it was necessary. Good work though.
GREAT IDEA! However, I am skeptical of the long range visibility...but then again, hats off to the concept. It is exciting, and truly outdoor.
- Kumar Ramkrishnan (+91 9769048001; kumarart@gmail.com)
YES, YOU CANNES !
Cool
Congrats!
Great ambient! Keep it coming...
COOL
love the ad.
V Nice, won gold at the 2009 Loerie Awards in Cape Town
Eye-catching and effective. Kudos to whoever drilled the 20,562 holes.