Makita: 20 562 Holes

Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Bennie Du Plessis
Art Directors: Jade Manning, Jp De Villiers
Copywriters: Bennie Du Plessis, Russell Grant; Musa Sithole
Photographers: Simon Scholtz, Harold Webster
Art Buyer: Vernadi Simpson
Account Supervisor: Zoe Willems
Account Manager: Skye Capazorio
Planner: Adene Van Der Walt
Additional credits: Sagren Reddy
Published: 2009

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35 comments

niffob's picture
niffob
94 pencils

great work. well done.

jsantanaxp's picture
jsantanaxp
397 pencils

Agree.

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http://comunique9.blogspot.com

Guest's picture
Guest

Nice. But it's not the first time a product, or the concept, has been made out of the product for branding purposes.

Guest's picture
Guest

Very Nice!

krautland's picture
krautland
3225 pencils

no need for the line and all that shit on the right. the visual would have been powerful enough.

Guest's picture
Guest

who are you? the client?

ivan's picture
ivan

Unlikely.

Ivan Raszl, admin of AotW

krautland's picture
krautland
3225 pencils

I am the one who saves clients from themselves.

Guest's picture
Guest

great great great

short shorts's picture
short shorts
109 pencils

Eye-catching and effective. Kudos to whoever drilled the 20,562 holes.

Chris's picture
Chris
1987 pencils

very nice

gmint7's picture
gmint7
2685 pencils

:::J:::

something new. nice.

:::J:::

TRICKY's picture
TRICKY
3950 pencils

Image and video hosting by TinyPic

"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

The man who stops advertising to save money is like the man who stops the clock to save time

ORISHAS76's picture
ORISHAS76
344 pencils

Bueno!!!!

corndogfuneral's picture
corndogfuneral
1053 pencils

Nice idea.

Guest's picture
Guest

Too bad the woman is using a Black and Decker OR a Ridgid drill!

Guest's picture
Guest

I think you will find its a Makita Mak-Tek drill. Part of the Semi-Professional ramge ;)

Guest's picture
Guest

I think you will find its a Makita Mak-Tek drill. Part of the Semi-Professional range ;)

Guest's picture
Guest

Cannes

Black Fauns's picture
Black Fauns
137 pencils

brilliant!

NastyJester's picture
NastyJester
744 pencils

Love it.

Zeus's picture
Zeus
912 pencils

Brilliant

Guest's picture
Guest

Gold Lion Cannes 2009. Congratulations!

Guest's picture
Guest

Nice! But, your headline says 20 562 holes when your judges note says 20 081! Which is it? Judges hate judges notes and this piece of work is so easy to understand that I really don't think it was necessary. Good work though.

Guest's picture
Guest

GREAT IDEA! However, I am skeptical of the long range visibility...but then again, hats off to the concept. It is exciting, and truly outdoor.

- Kumar Ramkrishnan (+91 9769048001; kumarart@gmail.com)

Guest's picture
Guest

YES, YOU CANNES !

Guest's picture
Guest

Cool

mark09's picture
mark09
90 pencils

Congrats!

Endeio's picture
Endeio
270 pencils

Great ambient! Keep it coming...

Emre's picture
Emre
27 pencils

COOL

Guest's picture
Guest

love the ad.

s1bs's picture
s1bs
398 pencils

V Nice, won gold at the 2009 Loerie Awards in Cape Town

110's picture
110
2 pencils

Eye-catching and effective. Kudos to whoever drilled the 20,562 holes.

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