June 2011

Outdoor advertisment created by TBWA, Thailand for M Wrap, within the category: House, Garden.

Advertising Agency: Creative Juice\g1\TBWA, Bangkok, Thailand
Chief Creative Officer: Thirasak Tanapatanakul
Executive Creative Director: Prangthip Seelos
Art Directors: Anchalika Ketwattanachai, Thirasak Tanapatanakul
Copywriter: Nattawut Sittiwaraphan
Account Manager: Pongsuree Asanasen
Photographers: Anuchai Secharunputon, Nok Pipattungkul

Comments (15)

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Highest Rated

purshotham's picture
Activity Score 457

Total campaign not looking fresh...execution have been better, fresh & little beauty...

gadgets's picture
Activity Score 1063

poor baby pig :(

Tommy G.'s picture
Tommy G.
Activity Score 897

That would never be printed here in America. Weird idea.

AdBuzzer's picture
Activity Score 1174

it doesn't work for me, but I guess it might be received differently in the Far East culture

Bob.C's picture
Activity Score 1159

They certainly say fresh and they are clever. If the average Thai housewife gets her food in it's freshly killed original state would it work?
Maybe - even in Taiwan where we work I can buy a suckling pig and live fish at the supermarket, then walk across the road to get them to kill a chicken for me at the traditional market, I guess that means that there isn't the squeamishness or yuck factor.

Would even have been noticed at Cannes if they hadn't felt shocked (I'm guessing that most the jury doesn't come from homes where their moms kill chickens in the kitchen)?

bhuvneshwar.chd's picture
Activity Score 989

very cool.

i like d concept and art

"If you are irritated by every rub, how will you be polished?"
— Rumi

thedesignaddict's picture
Activity Score 5403

Enigmatic. What is this ad saying?

corporal_hicks's picture
Activity Score 365

Keeps it fresh, that's all i think.
Works for me.
Good one!

Wordnerd's picture
Activity Score 6692


AssassinX's picture
Activity Score 1329

I'm feeling sick after seeing this. Interesting concept tho.

Glut's picture
Activity Score 3935

very clever approach, so simple.

simonsays's picture
Activity Score 332

As european, I'm splitted between disgust and fun.

Very original, but not completely convinced this ad raises the quality image of the product...

ace85le's picture
Activity Score 3935

Totally a turn-off. Totally.


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CuriousPencil's picture
Activity Score 4225

Not sure if this is a cultural thing or not, but I think this is an entirely clever idea; this concept directly and plainly says the food you've killed can be kept as fresh as it was alive, and if you're eating meat, this product keeps it edible. But I don't eat meat, so I'm not bothered by the reality that the smiling pig/chicken/fish is actually what's on the plate. Some of the reactions to this campaign seem to be kneejerk reactions from people being confronted by the reality of their food.

Diplodokus's picture
Activity Score 1819

Creative, yet disgusting.

purshotham's picture
Activity Score 457

Total campaign not looking fresh...execution have been better, fresh & little beauty...