M Wrap: Pork

Advertising Agency: Creative Juice\g1\TBWA, Bangkok, Thailand
Chief Creative Officer: Thirasak Tanapatanakul
Executive Creative Director: Prangthip Seelos
Art Directors: Anchalika Ketwattanachai, Thirasak Tanapatanakul
Copywriter: Nattawut Sittiwaraphan
Account Manager: Pongsuree Asanasen
Photographers: Anuchai Secharunputon, Nok Pipattungkul

June 2011


gadgets's picture
1063 pencils

poor baby pig :(

Tommy G.'s picture
Tommy G.
897 pencils

That would never be printed here in America. Weird idea.

AdBuzzer's picture
1168 pencils

it doesn't work for me, but I guess it might be received differently in the Far East culture

Bob.C's picture
1163 pencils

They certainly say fresh and they are clever. If the average Thai housewife gets her food in it's freshly killed original state would it work?
Maybe - even in Taiwan where we work I can buy a suckling pig and live fish at the supermarket, then walk across the road to get them to kill a chicken for me at the traditional market, I guess that means that there isn't the squeamishness or yuck factor.

Would even have been noticed at Cannes if they hadn't felt shocked (I'm guessing that most the jury doesn't come from homes where their moms kill chickens in the kitchen)?

bhuvneshwar.chd's picture
989 pencils

very cool.

i like d concept and art

"If you are irritated by every rub, how will you be polished?"
— Rumi

thedesignaddict's picture
5409 pencils

Enigmatic. What is this ad saying?

corporal_hicks's picture
365 pencils

Keeps it fresh, that's all i think.
Works for me.
Good one!

Wordnerd's picture
6688 pencils


AssassinX's picture
1329 pencils

I'm feeling sick after seeing this. Interesting concept tho.

Glut's picture
3937 pencils

very clever approach, so simple.

simonsays's picture
332 pencils

As european, I'm splitted between disgust and fun.

Very original, but not completely convinced this ad raises the quality image of the product...

ace85le's picture
3939 pencils

Totally a turn-off. Totally.



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CuriousPencil's picture
4225 pencils

Not sure if this is a cultural thing or not, but I think this is an entirely clever idea; this concept directly and plainly says the food you've killed can be kept as fresh as it was alive, and if you're eating meat, this product keeps it edible. But I don't eat meat, so I'm not bothered by the reality that the smiling pig/chicken/fish is actually what's on the plate. Some of the reactions to this campaign seem to be kneejerk reactions from people being confronted by the reality of their food.

Diplodokus's picture
1810 pencils

Creative, yet disgusting.

purshotham's picture
455 pencils

Total campaign not looking fresh...execution have been better, fresh & little beauty...

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