LU: LU it's You

LU is France's number one biscuit brand. It wanted to thank its biggest fans in a very special way. So after a nationwide casting a few French biscuits-lovers were given the opportunity to represent the brand in its new campaign. But they didn't know how and they didn’t know where. Which leads to a big surprise when they discover gigantic billboards in the middle of their neighbourhoods.

Advertising Agency: Proximity BBDO, Paris, France
Creative Director: Valerie Levy-Harrar
Deputy Creative Director: Audrey Tamic
Art Directors: Matthieu Berthault, Rémi Jamin
Copywriter: Luc Gesell
Planner: Nicolas Orsoni-Durand
Account Director: Cécile Bitoun
Photographer: Benni Valsson
Published: October 2013

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kleenex's picture
25612 pencils


MichelMichal's picture
265 pencils

Cool stuff.
Never easy to have a bright idea for a leader/family brand.

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