L&P: Naaaaah

Get that Naaaaaaaaaaaaaah feeling!
It's nothing much like L&P when you're doing nothing much.

Advertising Agency: Ogilvy Auckland, New Zealand
Executive Creative Director: Damon O'Leary
Group Creative Head: Darran Wong Kam
Senior Copywriter: Ben Pegler
Creatives: Adam Barnes, James O'Sullivan
Designer: Sam Cox
Head of Planning: Rupert Price
Strategic Planner: Anna Gunnell
Client Service Director: Nikki McKelvie
Account Director: Saya Tran, Posey Wall
Account Executive: Katie Grove
Published: October 2010


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

The artwork shows 12 A's, the description on the site shows 14 A's. Just saying ;p

Billoughsby's picture
5097 pencils

And the item descriptor for this site shows 5 a's. It's a scandal's what it is.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture
Roger Keynes
5498 pencils

Nut weth you, bro.

The Jobless Writer
Will Think for Salary

Anonymous Author's picture
Anonymous Author
1541 pencils

The L&P brand has misplaced its usual succinct charm.
It's overwrought and ugly instead of laconic and quirky.

Write a wise saying and your name will live forever – Anonymous.


Guest's picture

I agree with anon author. Big fan of the last couple of years L&P adds which had a nice distinctive "Kiwi" flavour
This is just generic softdrink adds which could be replaced with any brand

Guest's picture

this is really horrible. horrible art direction, horrible copy.

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