Advertisement

Naaaaah

Agency: 
Published/Aired: 
October 2010
Description: 

Get that Naaaaaaaaaaaaaah feeling!
It's nothing much like L&P when you're doing nothing much.

Advertising Agency: Ogilvy Auckland, New Zealand
Executive Creative Director: Damon O'Leary
Group Creative Head: Darran Wong Kam
Senior Copywriter: Ben Pegler
Creatives: Adam Barnes, James O'Sullivan
Designer: Sam Cox
Head of Planning: Rupert Price
Strategic Planner: Anna Gunnell
Client Service Director: Nikki McKelvie
Account Director: Saya Tran, Posey Wall
Account Executive: Katie Grove

Comments (7)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

this is really horrible. horrible art direction, horrible copy.

Guest's picture
Guest
Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

The artwork shows 12 A's, the description on the site shows 14 A's. Just saying ;p

Billoughsby's picture
Billoughsby
Activity Score 5144

And the item descriptor for this site shows 5 a's. It's a scandal's what it is.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Nut weth you, bro.

The Jobless Writer
Will Think for Salary

Anonymous Author's picture
Anonymous Author
Activity Score 1541

The L&P brand has misplaced its usual succinct charm.
It's overwrought and ugly instead of laconic and quirky.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

I agree with anon author. Big fan of the last couple of years L&P adds which had a nice distinctive "Kiwi" flavour
This is just generic softdrink adds which could be replaced with any brand

Guest's picture
Guest

this is really horrible. horrible art direction, horrible copy.

Advertisement