Lotte Yoga School: Breathe in, breathe out

Advertising Agency: KesselsKramer, Netherlands
Art Director: Bart Eysink Smeets
Copyrighter: Niek Eijsbouts

5 comments

Picky1's picture
Picky1
215 pencils

Ok. What else ?

ankitadv's picture
ankitadv
826 pencils

nice

bate_palmas's picture
bate_palmas
1479 pencils

You know this would work really well if you could place it in a tactical space.

Because one of the fundamental yoga breathing concepts is you inhale positive energy and you exhale negative energy.

So if they placed the "breathe in" line over a piece of good news, and the "breathe out" line over a piece of bad news, it would be pretty cool.

Well, maybe it's not a well-known enough benefit of yoga, but anyway.

morse's picture
morse
16233 pencils

It's fun! :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sacrilegend's picture
sacrilegend
2249 pencils

Simple and delightfully wry. Well done.

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