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Upside down spaghetti top

Agency: 
Published/Aired: 
June 2013
Description: 
Advertising Agency: McCann Worldgroup, Singapore
Executive Creative Director: Danny Higgins
Creative Director: Jatinder Sandhu
Copywriter: Jatinder Sandhu
Art Director: Thomas Kerk
Photographer: Micky Wong
Art Buyer: Karen Leong
Account Supervisor: Bobee Chua
Account Manager: Mimi Lee
Planner: Gen Cruz

Comments (8)

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Highest Rated

lichengrui's picture
lichengrui
Activity Score 23

I agree, speaak well

certaintly's picture
certaintly
Activity Score 3994

bit hard to get.

and doesnt really work.. would work more for a bra than for a skin cream

kleenex's picture
kleenex
Activity Score 43371

WHY!?!?!?!?

certaintly's picture
certaintly
Activity Score 3994

why would it work better for a bra than for a skin cream?

because the insight that a womans boobs drop is stronger than the insight that their skin drops.
the insight that the skin drops would be stronger if the woman was older, but then idk how they would resolve the execution.

dont get me wrong, i think this works, but it is a bit of a stretch. i doubt the average consumer would understand it.
i might be underestimating them though

lichengrui's picture
lichengrui
Activity Score 23

I agree, speaak well

pisezzz's picture
pisezzz
Activity Score 42

Does it talks about lifting? I don't think women would like to have such faces...

jackblack's picture
jackblack
Activity Score 2350

What this idea says is that the product doesn't really lift your sagging skin. Well done idiots.

thatcopyguy's picture
thatcopyguy
Activity Score 44

Judging from the titles of each piece, are they saying that everything is affected by gravity except for your skin? I think that's what it is. Kind of difficult to understand if you're a regular consumer, methinks.

mmackinven's picture
mmackinven
Activity Score 1608

Makes people look like they're squeezing a turtle head... elegance is at 0%.

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