L'Oreal Revitalift Laser X3: Upside down spaghetti top

Advertising Agency: McCann Worldgroup, Singapore
Executive Creative Director: Danny Higgins
Creative Director: Jatinder Sandhu
Copywriter: Jatinder Sandhu
Art Director: Thomas Kerk
Photographer: Micky Wong
Art Buyer: Karen Leong
Account Supervisor: Bobee Chua
Account Manager: Mimi Lee
Planner: Gen Cruz


certaintly's picture
4056 pencils

bit hard to get.

and doesnt really work.. would work more for a bra than for a skin cream

kleenex's picture
36288 pencils


certaintly's picture
4056 pencils

why would it work better for a bra than for a skin cream?

because the insight that a womans boobs drop is stronger than the insight that their skin drops.
the insight that the skin drops would be stronger if the woman was older, but then idk how they would resolve the execution.

dont get me wrong, i think this works, but it is a bit of a stretch. i doubt the average consumer would understand it.
i might be underestimating them though

lichengrui's picture
23 pencils

I agree, speaak well

pisezzz's picture
42 pencils

Does it talks about lifting? I don't think women would like to have such faces...

jackblack's picture
2328 pencils

What this idea says is that the product doesn't really lift your sagging skin. Well done idiots.

thatcopyguy's picture
44 pencils

Judging from the titles of each piece, are they saying that everything is affected by gravity except for your skin? I think that's what it is. Kind of difficult to understand if you're a regular consumer, methinks.

mmackinven's picture
1608 pencils

Makes people look like they're squeezing a turtle head... elegance is at 0%.

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