L'Oreal Revitalift Laser X3: Upside down earrings

Advertising Agency: McCann Worldgroup, Singapore
Executive Creative Director: Danny Higgins
Creative Director: Jatinder Sandhu
Copywriter: Jatinder Sandhu
Art Director: Thomas Kerk
Photographer: Micky Wong
Art Buyer: Karen Leong
Account Supervisor: Bobee Chua
Account Manager: Mimi Lee
Planner: Gen Cruz

5 comments

new is better's picture
new is better
125 pencils

el año pasado gente dada vuelta para donar sangre, este año gente dada vuelta para estar más jóven, dios mío Cannes...

kleenex's picture
kleenex
33031 pencils

¿por qué?

Klara K.'s picture
Klara K.
2695 pencils

Shouldn't they be then upside down? I imagine in a magazine they would be. Otherwise it's not really attention-grabbing.

apuorva's picture
apuorva
104 pencils

what ??? why ???...... dont see anything new in this

jbuckingham's picture
jbuckingham
803 pencils

I love these but was it really necessary to put the packshot upside down? The photo has already done it.

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