Lonely Planet: Bookmark

Advertising Agency: DDB, Mudra, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Nirmal Pullickal
Creative Director / Art Director: Raylin Valles
Associate Creative Director / Copywriter: Radhika Kapur
Art Director: Harish Singh Rawat
Photographer: Chaitanya Swaminathan

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morse's picture
15826 pencils

Perfect. Makes you want to read the indicated page.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sirvan's picture
29870 pencils

I'm torn.

Such a good idea. But such an eyesore.


"I love some things, and don't love some other things."

ace85le's picture
3939 pencils

Love it. Simple and nice.



Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

bhuvneshwar.chd's picture
991 pencils

this bookmark makes pages standout clearly.
good thought.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Kriativity's picture
418 pencils

love it..straightforward and conveys the message!

masterstudent's picture
45 pencils

Very nice. Only thing: a lot of effort without a real trigger for instant purchase. Brand activation element is a bit weak. So it ends up being a very clever, yet traditional outdoor piece. Good, not great.

Zulu-1's picture
130 pencils

Ayobaness... love it! *Believe Dat*

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