Loewe Opta: Loewe 3D

Brief: The latest generation of Loewe 3D TVs stands for the next dimension in premium television. The advantages of owning a three-dimensional television in familiar Loewe quality should be communicated in an intelligent and minimalistic way.

Brief from the client: Three-dimensional TVs represent a trend with huge potential in the home entertainment industry. 3D blockbusters are extremely popular at box offices, and TV channels are increasingly broadcast with 3D content. Loewe aims to accommodate this development with its own premium concept. Thanks to 3D technology, viewers will even be able to experience older movies in a whole new way. A teaser campaign is intended to attract attention to the planned market launch of the latest generation of 3D TVs with full HD LCD technology and LED backlighting in the first quarter of 2011.

Description of how you arrived at the final design: The latest generation of Loewe 3D TVs stands for the next dimension in premium television. The advantages of owning a three-dimensional television in familiar Loewe quality should be communicated in an intelligent and minimalistic way.

Results: Loewe turns an ordinary 2D movie into an unparalleled 3D movie experience. Unforgettable movie quotes from international blockbusters such as James Bond (“Shaken, not stirred.”), Star Wars (“May the Force be with you.”), Forrest Gump (“Run, Forrest! Run!”), Apollo 13 (“Houston, we have a problem.”) and Terminator 2 (“Hasta la vista, baby.”) will be conveyed in a whole new dimension – “a new reality”.

Advertising Agency: Scholz & Friends, Berlin, Germany
Chief Creative Officer: Martin Pross
Executive Creative Directors: Matthias Spaetgens, Wolf Schneider
Art Director / Copywriter / Illustrator / Designer: Gito Lima
Managing Director / Consultant: Stefanie Wurst
Art Directors: Juergen Krugsperger, Desiree Denner
Consultant: Joris Junker

Related videos by Shutterstock

2 comments

ace85le's picture
ace85le
3939 pencils

Yes looks nice but but how the hell would this sell???

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

too good.

deserve the LION.

congrats.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments