Rock Paper Photo, 5

May 2013

If you go see a concert this summer, it’s most likely going to be a Live Nation show. They’re the biggest concert promoter in the country with venues like Shoreline, The Palladium, Jones Beach and The Fillmore. Among the artists appearing at Live Nation venues this summer are Jay-Z, Kanye West, Beyoncé, Rush, One Direction, The Dave Matthews Band, Toby Keith and many more.

In addition to being one of the largest promoters of live entertainment in the US, Live Nation also controls the largest archive of rock ‘n roll-related fine art photography ever assembled: Rock Paper Photo. Wanting to tap into this goldmine of iconic imagery before its captive audience of millions of music fans, we created a poster series that would appear on-screen at its venues before shows.

Advertising Agency: Division of Labor, Sausalito, USA
Creative Directors: Paul Hirsch, Josh Denberg
Production: Mike Gabriel

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