Description
If you go see a concert this summer, it’s most likely going to be a Live Nation show. They’re the biggest concert promoter in the country with venues like Shoreline, The Palladium, Jones Beach and The Fillmore. Among the artists appearing at Live Nation venues this summer are Jay-Z, Kanye West, Beyoncé, Rush, One Direction, The Dave Matthews Band, Toby Keith and many more.
In addition to being one of the largest promoters of live entertainment in the US, Live Nation also controls the largest archive of rock ‘n roll-related fine art photography ever assembled: Rock Paper Photo. Wanting to tap into this goldmine of iconic imagery before its captive audience of millions of music fans, we created a poster series that would appear on-screen at its venues before shows.
This professional campaign titled 'Rock Paper Photo5, Rock Paper Photo4, Rock Paper Photo3, ...' was published in United States in May, 2013. It was created for the brand: Live Nation, by ad agency: Division of Labor. This OOH Outdoor medium campaign is related to the Media industry and contains 15 media assets. It was submitted almost 11 years ago.
Credits
Advertising Agency: Division of Labor, Sausalito, USA
Creative Directors: Paul Hirsch, Josh Denberg
Production: Mike Gabriel