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LG Optimus: 3D Fisherman

Does yours do this? Record, Play and Share in 3D

LG Optimus 3D was the first 3D smartphone, we wnated to transmit the 3D effect on our billboards. On rush hour the main avenues in Panama are packed, so during 15 days we had live models standing on key hours to maximize the 3D effect with their interactions to surprise the people walking by or riding on their cars. When people saw it was a real person not a dummy they were amazed and took pictures and even stopped their cars to ask about the phone.

Advertising Agency: Y&R Brands, Panama
Creative Director: Ricardo Walter Lopez
Art Director: Ernesto Lara
Planner: Oliver Duarte
Account Executive: Ali Zelaya
Published: November 2011

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10 comments

Adaddicted's picture
Adaddicted
3435 pencils

not a fan of this :(

withalltherespects

stickynotes's picture
stickynotes
1058 pencils

old idea, but nicely executed. i like that he's interacting with the people.

Wordnerd's picture
Wordnerd
6662 pencils

this would be a cool idea for "Crappy job? monster.com"

NatChris's picture
NatChris
5 pencils

Una idea pierde su encanto con un error de ortografía; EXPECTATIVA se escribe con X y no con S.

kleenex's picture
kleenex
25642 pencils

But did it work in selling more phones though???

Danillp's picture
Danillp
672 pencils

Ah gente...foi legal. Vocês viram como chamou a atenção das pessoas. Parece ter sido a revolução publicitária do país huahauha. Se funcionou no aumento de vendas eu não sei, mas com certeza a marca vai ser lembrada por um bom tempo.

Jackbr's picture
Jackbr
1362 pencils

Funny. Only

Jack

carlamarroquin's picture
carlamarroquin
107 pencils

When does he pee?

TIGERdesign's picture
TIGERdesign
17 pencils

more important is "How?" , does it goes 3D as well :D

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Uma idéia ja utilizada, porém muito efetiva!!

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