LG Mobile Phones: Romance Novel

More battery more talk
LG GX200 with 13.5 hours of talk time and 1700 hours of standby battery life.

Advertising Agency: Y&R, Jakarta, Indonesia
Executive Creative Director: Sachin Ambekar
Creative Director: Ahmad Fariz
Art Director: Yerry Indrajaya
Copywriter: Gloria Martie
Illustrators: Flora Marcella, Budiman Raharjo
Photographers: Handri Karya, Heru Suryoko, Alex Reagan
Typographer: Yerry Indrajaya
Advertiser’s Supervisor: Halim Astono
Account Manager: Wolga Satyanto
Account Supervisor: Hendra Suryakusuma

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5 comments

jponino's picture
jponino
601 pencils

honestly, this is a great idée, not suprising from Y&R ;)

noj's picture
noj
86 pencils
rolling.stone's picture
rolling.stone
2740 pencils

great campaign, very Y&R kind of

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~ Quite obviously, I have gathered no moss ! ~

TommyO's picture
TommyO
1866 pencils

I hate this book. Great ad.

velle's picture
velle
1550 pencils

at what point do you chalk up the phone bill?
when you have to have to have the Relationship Talk
book title(question>content (super awkward attempts at avoiding the subject)

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