LG Mobile Phones: Management Book

More battery more talk
LG GX200 with 13.5 hours of talk time and 1700 hours of standby battery life.

Advertising Agency: Y&R, Jakarta, Indonesia
Executive Creative Director: Sachin Ambekar
Creative Director: Ahmad Fariz
Art Director: Yerry Indrajaya
Copywriter: Gloria Martie
Illustrators: Flora Marcella, Budiman Raharjo
Photographers: Handri Karya, Heru Suryoko, Alex Reagan
Typographer: Yerry Indrajaya
Advertiser’s Supervisor: Halim Astono
Account Manager: Wolga Satyanto
Account Supervisor: Hendra Suryakusuma

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9 comments

Gi_bo's picture
Gi_bo
1385 pencils

LIKE THEM ALL, BUT THIS ONE IS SUPERB!!!!

GiBo

Guest's picture
Guest

so what? they won the gold already and i think this one is better than that one

yohanes sumera's picture
yohanes sumera
25 pencils

http://adsoftheworld.com/media/print/al_jawal_book
gold for copy paste?.. same execution dude...
just different angle..

“With love and patience, nothing is impossible.”
Http://sumefolio.blogspot.com

Guest's picture
Guest

great big idea!! well executed!! simple, catchy and communicates the message really well. Congrats to the team at Y&R.
regarding the copy and paste comment somebody had blurted out, get a life man!! seems you dont know much at all about advertising, best to zip it!

Guest's picture
Guest

@yohanes sumera, the key is in the copy! book cover's art direction perhaps, not just that book that shaped like bubble talk ... and no i'm not part of the Y&R team ...

Guest's picture
Guest

@noj just a different concept...

TommyO's picture
TommyO
1866 pencils

Jackpot! Best of all series!

velle's picture
velle
1550 pencils

at what point do you chalk up the phone bill?
when you have to wait for someone/some service
book title(question>content (silence/looped advertisements)

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