LES: Turn off

We asked the theatre to turn off this sign.
They complied to help us make this point – everyone can save money by turning off lights they don't absolutely need.
P.S. Did you leave any lights on at home?
Use LES to save more.

Advertising Agency: Bailey Lauerman, Lincoln, USA
Creative Director: Sean Faden
Art Director: Ryan Dillon
Copywriter: Jim Watson
Retouch: Gayle Adams
Published: June 2007