Lernia: Cut your hair and get a job, 3

Lernia is a Swedish staffing and training company, offering continuing education for school drop-outs. Playing on a classic saying, this campaign aimed to show how uncomplicated the way to employment is in Lernia’s world. Offering a helping push at the same time. Since Lernia is offering both education and outsourcing, Lernia’s continuing education is a secure way to employment, which the campaign wishes to illustrate. The campaign ran in Stockholm in May. It consisted of eurosize-posters pointing out hairdresser’s in the very near-by, ads, banners and posters at hair dresser’s.

Advertising Agency: Garbergs, Sweden
Creative Director: Petter Ödéen
Art Director: Sebastian Smedberg
Copywriter: Rebecka Osvald
Graphic designer: Karin Roberts
Account manager: Charlotte Lundquist
Account director: Joakim Landin
Published: May 2011


morse's picture
16013 pencils

It's a decent idea, but the art direction leaves much to be desired.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture
3939 pencils

Hmmm the artwork is nothing appealing at all.



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atb2005's picture
13567 pencils

Granted, the artwork is not appealing. This is not, say, Scholz & Friends' Life’s too short for the wrong job campaign. I still like it though. It's clean and on point. There is no way consumers are gonna miss or ignore this.

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