Lernia: Cut your hair and get a job, 1

Lernia is a Swedish staffing and training company, offering continuing education for school drop-outs. Playing on a classic saying, this campaign aimed to show how uncomplicated the way to employment is in Lernia’s world. Offering a helping push at the same time. Since Lernia is offering both education and outsourcing, Lernia’s continuing education is a secure way to employment, which the campaign wishes to illustrate. The campaign ran in Stockholm in May. It consisted of eurosize-posters pointing out hairdresser’s in the very near-by, ads, banners and posters at hair dresser’s.

Advertising Agency: Garbergs, Sweden
Creative Director: Petter Ödéen
Art Director: Sebastian Smedberg
Copywriter: Rebecka Osvald
Graphic designer: Karin Roberts
Account manager: Charlotte Lundquist
Account director: Joakim Landin
Published: May 2011

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1 comment

ace85le's picture
ace85le
3939 pencils

Hmmm the artwork is nothing appealing at all.

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