Leica: Sharpest Details, Metal
Sharpest details.
Leica S2 with 37,5 million pixels.
Advertising Agency: Advico Y&R AG, Zurich, Switzerland
Creative Director: Christian Bobst
Copywriter: Johannes Raggio
Art Director: Lukas Wietlisbach
Photographer: Luca Schneider
Typographer: Luca Schneider
Consultant: Sandro Breu


13 Comments
Fun campaign
This one and the one with the wood texture works best because it's clearly recognizable as the wall zoomed in. Maybe the nail too. The others are not so.
What hath God wrought
DONE.
Ive sooo seen this before - maybe 7 years ago - out of Turkey perhaps??
ok... i like the whole campaing but... its done several times!
http://www.behance.net/panchito420
http://fcoutino.blogspot.com
Yes it's been done, but it works here. The general consumer isn't going to know the diff as much as we critical creatives.
"Hey I know, let's just get that Cadbury Gorilla idea and stick our logo on it....no-one will know the diff, it was 2 years ago now"
Hope you don't get payed to think dood....
Well I certainly can't argue with that extreme case of forced logic. I was by no means encouraging outright plagiarism, so get over your self, "dood". Or perhaps you'd like to continue with personal insults. Stay classy "guest".
this one is my favorite one from the whole campaign
Oblabla.wordpress.com
well the nail one was great too :)
Oblabla.wordpress.com
They looked, they listened, they re-executed. Still like the Robin one though.
Write a wise saying and your name will live forever – Anonymous.
http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth
good campaigne and well placed.
http://jana-eger.com/illustration.html
Excellent campaign.
:::MARK3R:::