Leica: Sharpest Details, Metal

Sharpest details.
Leica S2 with 37,5 million pixels.

Advertising Agency: Advico Y&R AG, Zurich, Switzerland
Creative Director: Christian Bobst
Copywriter: Johannes Raggio
Art Director: Lukas Wietlisbach
Photographer: Luca Schneider
Typographer: Luca Schneider
Consultant: Sandro Breu

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13 comments

HappyHour's picture
HappyHour
2387 pencils

Fun campaign

morse's picture
morse
15972 pencils

This one and the one with the wood texture works best because it's clearly recognizable as the wall zoomed in. Maybe the nail too. The others are not so.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

DONE.

Guest's picture
Guest

Ive sooo seen this before - maybe 7 years ago - out of Turkey perhaps??

Rastamathamba420's picture
Rastamathamba420
247 pencils

ok... i like the whole campaing but... its done several times!

CommandZ's picture
CommandZ
2474 pencils

Yes it's been done, but it works here. The general consumer isn't going to know the diff as much as we critical creatives.

Guest's picture
Guest

"Hey I know, let's just get that Cadbury Gorilla idea and stick our logo on it....no-one will know the diff, it was 2 years ago now"

Hope you don't get payed to think dood....

CommandZ's picture
CommandZ
2474 pencils

Well I certainly can't argue with that extreme case of forced logic. I was by no means encouraging outright plagiarism, so get over your self, "dood". Or perhaps you'd like to continue with personal insults. Stay classy "guest".

Oblabla's picture
Oblabla
298 pencils

this one is my favorite one from the whole campaign

Oblabla.wordpress.com

Oblabla's picture
Oblabla
298 pencils

well the nail one was great too :)

Oblabla.wordpress.com

Anonymous Author's picture
Anonymous Author
1541 pencils

They looked, they listened, they re-executed. Still like the Robin one though.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Janae's picture
Janae
385 pencils

good campaigne and well placed.

mark3r's picture
mark3r
1940 pencils

Excellent campaign.

:::MARK3R:::

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