Leica: Sharpest Details, Concrete

Sharpest details.
Leica S2 with 37,5 million pixels.

Advertising Agency: Advico Y&R AG, Zurich, Switzerland
Creative Director: Christian Bobst
Copywriter: Johannes Raggio
Art Director: Lukas Wietlisbach
Photographer: Luca Schneider
Typographer: Luca Schneider
Consultant: Sandro Breu

9 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Hm, this ones look like bullet holes and that looks like a really cheap joke "camera shoots photos". Others are ok. Some work better (like the yellow one).

pavel23's picture
pavel23
30 pencils

Sorry guys. Its done. Cannes 2008.

miko1aj's picture
miko1aj
3098 pencils

I think it's same campaign.

Rastamathamba420's picture
Rastamathamba420
251 pencils

Its the same campaign of cannes 2008... now looks old fashioned, I don't know how could win epica.

monsieurange's picture
monsieurange
520 pencils

Ya se había hecho, lacras!!! ajajaja

Guest's picture
Guest

Had been done for a dec for canon.

Oblabla's picture
Oblabla
298 pencils

ya i think that they didn't use the right item to supersize but the others are cool!

Oblabla.wordpress.com

michelangelo's picture
michelangelo
660 pencils

terrible art direction

Guest's picture
Guest

S2 in German only 34mil pixel while the rest of the world get a 37.5 mil pixels...FAILED

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