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Leica: Sharpest Details, Concrete

Leica: Sharpest Details, Concrete
Your rating: None Average: 6.1 (19 votes)

Sharpest details.
Leica S2 with 37,5 million pixels.

Advertising Agency: Advico Y&R AG, Zurich, Switzerland
Creative Director: Christian Bobst
Copywriter: Johannes Raggio
Art Director: Lukas Wietlisbach
Photographer: Luca Schneider
Typographer: Luca Schneider
Consultant: Sandro Breu

9 Comments

Jaap Grolleman's picture 6401 pencils

Hm, this ones look like bullet holes and that looks like a really cheap joke "camera shoots photos". Others are ok. Some work better (like the yellow one).

pavel23's picture 22 pencils

Sorry guys. Its done. Cannes 2008.

miko1aj's picture 2712 pencils

I think it's same campaign.

Rastamathamba420's picture 250 pencils

Its the same campaign of cannes 2008... now looks old fashioned, I don't know how could win epica.

monsieurange's picture 532 pencils

Ya se había hecho, lacras!!! ajajaja

Guest's picture

Had been done for a dec for canon.

Oblabla's picture 260 pencils

ya i think that they didn't use the right item to supersize but the others are cool!

Oblabla.wordpress.com

michelangelo's picture 662 pencils

terrible art direction

Guest's picture

S2 in German only 34mil pixel while the rest of the world get a 37.5 mil pixels...FAILED

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