Lego: Whale

Lego. Imagine.

Advertising Agency: Ogilvy, Malaysia
Executive Creative Directors: Gavin Simpson, Robert Gaxiola
Creative Director: Eric Yeo
Art Director: David Stevanov
Copywriters: Greg Rawson, Ross Fowler
Illustrators: Tan Tsun, Wen Andrew, David Stevanov, Greg Rawson
Lego Artists: Nicholas Foo
Lego Builders: Too Jun Jie, Inessa Loh, Darshan Kadam
Published: 2011

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17 comments

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

good one.

"If you are irritated by every rub, how will you be polished?"
— Rumi

ace85le's picture
ace85le
3939 pencils

Now this is great and speaks to the audience.

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CuriousPencil's picture
CuriousPencil
4227 pencils

Top stuff.

krautland's picture
krautland
3204 pencils

lego, yeah? one-offs, yeah? prove it's not a scam.

pez's picture
pez
1718 pencils

Mhhh... Thought it was fake. Sorry for that. Great job.

_tj_'s picture
_tj_
133 pencils

I'd like to see this in person before really making a judgment. How does it look from an angle? Can drivers even discern what's being sold? It's definitely a cool art project, but we're supposed to sell stuff, right?

Billybell's picture
Billybell
373 pencils

nice

bakamono's picture
bakamono
1006 pencils

Looks more like an old school video game (platform) and no so much lego.

because therefore it is

Glut's picture
Glut
3947 pencils

not so good for me.

kleenex's picture
kleenex
25686 pencils

I like it.

Hammad S's picture
Hammad S
478 pencils

Aha!! That's an awesome idea. I have a feeling's it's been used before but I like this because you don't see it so much.

AdBuzzer's picture
AdBuzzer
1168 pencils

Brilliant idea and good use of the medium!

sabyasachi'87's picture
sabyasachi'87
8 pencils

Intriguing.....

Kateter's picture
Kateter
2020 pencils

extremly good.

BigTU's picture
BigTU
19 pencils

我喜欢这个!

BigTU's picture
BigTU
19 pencils

我喜欢这个!

mkfoo's picture
mkfoo
12 pencils

I believed we have to view as eye level perspective, then only we can get that right angle.
But I do like it's creativity & idea.

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