Lego. Imagine.
Advertising Agency: Ogilvy, Malaysia
Executive Creative Directors: Gavin Simpson, Robert Gaxiola
Creative Director: Eric Yeo
Art Director: David Stevanov
Copywriters: Greg Rawson, Ross Fowler
Illustrators: Tan Tsun, Wen Andrew, David Stevanov, Greg Rawson
Lego Artists: Nicholas Foo
Lego Builders: Too Jun Jie, Inessa Loh, Darshan Kadam
Published: 2011
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18 Comments
good one.
"If you are irritated by every rub, how will you be polished?"
— Rumi
Now this is great and speaks to the audience.
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www.scorchidentity.com
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Beautiful work.
Top stuff.
lego, yeah? one-offs, yeah? prove it's not a scam.
Mhhh... Thought it was fake. Sorry for that. Great job.
I'd like to see this in person before really making a judgment. How does it look from an angle? Can drivers even discern what's being sold? It's definitely a cool art project, but we're supposed to sell stuff, right?
tjarch.ca | good copy/bad copy
nice
Looks more like an old school video game (platform) and no so much lego.
because therefore it is
not so good for me.
I like it.
Aha!! That's an awesome idea. I have a feeling's it's been used before but I like this because you don't see it so much.
Brilliant idea and good use of the medium!
http://adbuzzer.wordpress.com
Intriguing.....
extremly good.
我喜欢这个！
我喜欢这个！
I believed we have to view as eye level perspective, then only we can get that right angle.
But I do like it's creativity & idea.