Lego / Legoland: Mini Breaks, 96 Sheet

For Legoland Minibreaks we created a poster campaign from the Lego world and took it into the real world. Using real Lego bricks we built scaled down models of standard UK poster sizes. We even created digital sites. Each billboard carried a bold, simple message. We worked with JCDecaux to place the posters at various high profile locations such as train stations, roadsides and pedestrian areas throughout the UK.

Advertising Agency: DLKW Lowe, London, UK
Executive Creative Directors: Dave Henderson, Richard Denney
Creative Directors: Christian Sewell, Andy Mcananey
Copywriters / Art Directors: Ben Mccarthy, Seb Housden
Typographers / Digital Artwork: Rob Carew

Published: 
November 2012

3 comments

charithco's picture
charithco
266 pencils

not bad..

"Art is my life's satisfaction"

certaintly's picture
certaintly
3994 pencils

if you continue being so picky and inaccurate youre going to continue losing credibility.

i love that you pick out copies and out shameful ripoffs, but this is not the case. and ive seen other times where youve done the same.

Log in or register to post comments