Lego. Imagine.
Advertising Agency: Ogilvy, Malaysia
Executive Creative Directors: Gavin Simpson, Robert Gaxiola
Creative Director: Eric Yeo
Art Director: David Stevanov
Copywriters: Greg Rawson, Ross Fowler
Illustrators: Tan Tsun, Wen Andrew, David Stevanov, Greg Rawson
Lego Artists: Nicholas Foo
Lego Builders: Too Jun Jie, Inessa Loh, Darshan Kadam
Published: 2011
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4 Comments
First thought.
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"I love some things, and don't love some other things."
It's pretty fresh to see something like this.. Got to admit pretty damn good idea.. Funny, I've been thinking how Los Angeles reminds of Legoland.. It's so plastic, fake and colorful here everything is made to look real but it's not.. I love this ad..
I REALLY LIKE THIS AD CAMPAIGN. REMINDS ME HOW FAKE LOS ANGELES IS..
Good use of media I guess but the idea is not strong enough.