Lay's: Wind-up truck

Happiness is simple.

Advertising Agency: Juniper Park, Toronto, Canada
Executive Creative Directors: Terry Drummond, Alan Madill, Barry Quinn
Creative Directors: Hylton Mann, Andy Linardatos
Art Director: Hylton Mann
Copywriter: Andy Linardatos
Designer: Max Hosseinian

8 comments

morse's picture
morse
16530 pencils

Fun to look at, but I don't get the relationship with the brand.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tirthomitro's picture
tirthomitro
2764 pencils

couldn't agree more with Morse.
and no remorse for that!

they showed me a picture & i laughed
dignity has never been photographed

icyheart81's picture
icyheart81
50 pencils

So?

rawaa's picture
rawaa
35 pencils

why is it a toy car?

ferragamo's picture
ferragamo
5 pencils

Some context for the idea will help. In celebration of National Potato Chip Day, Juniper Park Toronto pimped out a Lay’s delivery truck with a large 3D rotating wind-up key. The idea harkens back to the days of wind up toys…when things were simple, to underscore the “happiness is simple” brand positioning. The truck visited locations around New York City including Times Square and Central Park and handed out over 10,000 bags of chips for sampling.

Dzsoi's picture
Dzsoi
6363 pencils

"The idea harkens back to the days of wind up toys…when things were simple, to underscore the “happiness is simple” brand positioning"
So old toys were simple and fun. I get it but if a tagline is this general, I don't think you can exclude the product from your ambient idea.

ferragamo's picture
ferragamo
5 pencils

If you read what the idea was I think you will see the product was not excluded. $10000 bags of product were handed out from the truck.

tytpol's picture
tytpol
777 pencils

Round'n'round little like boring like.

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