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Wind-up truck

Agency: 
Published/Aired: 
April 2010
Description: 

Advertising Agency: Juniper Park, Toronto, Canada

Happiness is simple.

Executive Creative Directors: Terry Drummond, Alan Madill, Barry Quinn
Creative Directors: Hylton Mann, Andy Linardatos
Art Director: Hylton Mann
Copywriter: Andy Linardatos
Designer: Max Hosseinian

Comments (8)

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Highest Rated

ferragamo's picture
ferragamo
Activity Score 5

If you read what the idea was I think you will see the product was not excluded. $10000 bags of product were handed out from the truck.

morse's picture
morse
Activity Score 17397

Fun to look at, but I don't get the relationship with the brand.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tirthomitro's picture
tirthomitro
Activity Score 2758

couldn't agree more with Morse.
and no remorse for that!

they showed me a picture & i laughed
dignity has never been photographed

icyheart81's picture
icyheart81
Activity Score 50

So?

rawaa's picture
rawaa
Activity Score 35

why is it a toy car?

ferragamo's picture
ferragamo
Activity Score 5

Some context for the idea will help. In celebration of National Potato Chip Day, Juniper Park Toronto pimped out a Lay’s delivery truck with a large 3D rotating wind-up key. The idea harkens back to the days of wind up toys…when things were simple, to underscore the “happiness is simple” brand positioning. The truck visited locations around New York City including Times Square and Central Park and handed out over 10,000 bags of chips for sampling.

Dzsoi's picture
Dzsoi
Activity Score 8266

"The idea harkens back to the days of wind up toys…when things were simple, to underscore the “happiness is simple” brand positioning"
So old toys were simple and fun. I get it but if a tagline is this general, I don't think you can exclude the product from your ambient idea.

ferragamo's picture
ferragamo
Activity Score 5

If you read what the idea was I think you will see the product was not excluded. $10000 bags of product were handed out from the truck.

tytpol's picture
tytpol
Activity Score 777

Round'n'round little like boring like.

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